That gives their testimonials an air of authority they might not have otherwise. Case Study Buddy has landed testimonials from people in positions of influence in their own industries. These are the kinds of details you’ll get when you pose the questions this way.įinally, the titles of these reviewers-Owner and Vice President-make a difference. That’s why questions such as “Had you tried other services before ours? If so, what were the results?” and “Was there a feature of our service that ultimately made you choose to buy?” are great ones to ask your clients. The happy customer says, “I’d tried working with copywriters in the past.” He then goes on to explicitly state what that difference is: Case Study Buddy employs a formal process, where previous services didn’t. What’s more, the testimonial on the left helps Case Study Buddy stand out from its competitors. In the testimonial on the left, the client’s lack of experience didn’t matter, because Case Study Buddy’s process turned out to be “simple.” In the testimonial on the right, the client’s lack of experience wasn’t important because “Case Study Buddy did everything.” This is the objection that both testimonials quietly raise and then quickly dispel. They might be uncertain about whether Case Study Buddy can work well with a client who “doesn’t know where to begin.” Case Study Buddy: Use testimonials to differentiate yourself and substantiate your authorityīoth of these example testimonials from Case Study Buddy appeal to a reader concerned about their lack of knowledge. With that in mind, let’s look at some of our favorite testimonials, so you can see those qualities in action. But it’s always easier to learn from example. A good testimonial also helps the reader image what their lives would be like if they used your product or service.Įven if you can’t recall a specific exceptional testimonial you’ve seen, you can likely imagine one based on this list. Combined, they encourage the reader to identify with the testimonial writer. These are the four most essential characteristics of a great testimonial. ![]() The testimonial tells a before-and-after story.It offers specifics about the customer’s experience.What is it that makes that testimonial so powerful and compelling? If you tried to name specific qualities, your list might look like this: From those, focus on one example testimonial that’s persuaded you to become a customer. Stop for a moment, and think of a few customer review or testimonials you’ve read.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |